FOLIO: Facilitated Online Learning as an Interactive Opportunity

Making your case successfully (Machiavel)

**Please note**

The Machiavel course ended on 7 December 2007. However, this website retains useful information and resources that may be of interest to you.

About Machiavel...

Welcome to the Machiavel web pages. Machiavel is an online interactive course funded by the National Library for Health that is being delivered by email and Web pages as part of the FOLIO Programme.

The Machiavel course began on Monday 15 October and will end on Friday 7 December 2007. To keep track of the course so far, see the Machiavel archive. To see an outline of upcoming course materials and exercises, see the Machiavel course timetable.

Machiavel Course Materials...

Key materials:

• The portfolio template for the course is available to download here: please select either the Group-supported version or the Self-directed version depending on which route you are following. (Please note that this Wiki works best if you open these files in a new window)
• Assessment criteria for the portfolio: your portfolio will be assessed by either the Group-supported criteria or the Self-directed criteria depending on which route you are following. (Please note that this Wiki works best if you open these files in a new window)
• Portfolio Submission Instructions 

Reading

• Machiavel Course Introduction
• Machiavel FAQs
• Machiavel Briefing #1: What is Advocacy?
• Advocacy in a Library Setting: "Talking Heads" PowerPoint Presentation
• Machiavel Briefing #2: Stakeholders and Opinion Leaders
• Machiavel Briefing #3: Introducing the Five Case Model
• Five Case Model Briefing: Strategic Case
• Five Case Model Briefing: Economic Case 
• Five Case Model Briefing: Commercial Case 
• Five Case Model Briefing: Financial Case
• Five Case Model Briefing: Project Management Case
• Presentation Skills: Knowing Your Audience 
• Fielding Questions Examples
• Machiavel Briefing #4: The Art of Public Speaking
• Course Summary 

Other Materials

• Machiavel Quiz 
• Avoiding Death by PowerPoint

Course Evaluation:

• Machiavel Evaluation Report

Course aim...

This course aims to provide practical skills in developing and delivering a case for new or continued resources. The course will be supported by real-life case studies and evidence on individual and collective management decision making.

Course objectives...

By the end of this course participants will be able to:

• Understand the importance of a planned approach to advocacy.
• Identify the main considerations to be taken into account when making a business case for resources or services.
• Use tools to analyse stakeholder views and local opinion leaders
• Prepare a “business case”.
• Identify strategies to enable you to present and deliver an effective presentation in support of your case.
• Evaluate the effectiveness of your advocacy.
• Engage with fellow participants in discussing issues connected with lobbying, campaigning and advocacy.

Useful references

For more information, see the following references:

• Bellaccomo,J. (2004) Move the Message: Your Guide to Making a Difference and Changing the World. New York: Lantern Books.
• Kaplan,R.S. and Norton,D.P. (1996) The Balanced Scorecard: Translating Strategy into Action. Boston: Harvard Business School Press.
• Pantry,S. and Griffiths,P. (1998) Becoming a Successful Intrapreneur: A practical guide to creating an innovative information service. London: Library Association Publishing.
• Reed,S.G. (2001) Making the Case for Your Library: A How-To-Do-It Manual. New York: Neal-Schuman Publishers.
• Weblog (2006) Hospital library advocacy. Available from: http://hosplib.blogspot.com/2004_05_01_hosplib_archive.html (Accessed October 2007).